Slippery slopes: how internet analytics brought one man a mountain of success
Daniel ran a quite successful business, ski sales and many more. He liked skiing — but more ever, he liked outfitting other persons for the slopes, and earning a good living at it, so that he could pay for his own ski vacations.
He had a decent internet-location that drew a reasonable amount of traffic, thanks to the fact that he’d bought his domain through a company that gave him great advice on becoming the name right. But with the economy being what it was, daniel realized he needed to be a go-getter whether or not he was going to fund this year’s trip to vail. He didn’t want to spend his holiday break sitting in his shop pushing ski helmets. So what to do?
One thing daniel had going for him was a neat email list of previous and potential customers. Long before it was standard exercise, he’d been collecting email addresses from visitors to his store. Daniel decided to utilize this database to establish an early seasonal advertisement. He got a great deal of responses, and even a sale or two. But the venture wasn’t almost as successful as he’d hoped.
More »
