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Slippery slopes: how internet analytics brought one man a mountain of success

December 17th, 2009 | No Comments | Posted in Analytics

Daniel ran a quite successful business, ski sales and many more. He liked skiing — but more ever, he liked outfitting other persons for the slopes, and earning a good living at it, so that he could pay for his own ski vacations.

He had a decent internet-location that drew a reasonable amount of traffic, thanks to the fact that he’d bought his domain through a company that gave him great advice on becoming the name right. But with the economy being what it was, daniel realized he needed to be a go-getter whether or not he was going to fund this year’s trip to vail. He didn’t want to spend his holiday break sitting in his shop pushing ski helmets. So what to do?

One thing daniel had going for him was a neat email list of previous and potential customers. Long before it was standard exercise, he’d been collecting email addresses from visitors to his store. Daniel decided to utilize this database to establish an early seasonal advertisement. He got a great deal of responses, and even a sale or two. But the venture wasn’t almost as successful as he’d hoped.
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Internet traffic generation isn’t easy

January 2nd, 2009 | No Comments | Posted in Internet Traffic Generation

Nowhere is this predatory practice more obvious than in the Internet marketing area. If you’re presently trying like crazy to build an online business or just thinking about getting an online business going, beware of the Cons on the Web.

The opposite is also true at this time of economic change, several of the Pros who have been patiently and quietly teaching solid foundations in product creation and marketing, targeted web traffic generation and leads management.

They’re always ready to help and can be found on forums and blogs. These Pros walk the walk as well as talk the talk.How can you tell the difference on the Internet? What clues do you look for to spot the Con from the Pro? Is it easy to get caught up in the hype and forget basic common sense? “If it’s too good to be true it usually is.”There’s no patent on good old fashioned hard work and perseverance and although there are several geniuses in this business. They’re the ‘pioneers who found their way out of the mess they got themselves into an succeeded by paying close attention to what really works and what does not. More »

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