Beware of 3rd Party Cookies for E-commerce sites
What’s A “Cookie” Anyway?
A cookie is a message given to a Web browser by a Web server. The browser stores the message in a text file called cookie.txt. The message is then sent back to the server each time the browser requests a page from the server.
Information acquired with cookies helps the Web server track such things as user preferences and data that the user might submit while browsing the site. For instance, a cookie might include data about the purchases that the user makes (if the Web site is an ecommerce site), or the cookie might “remember” the user’s contact information so the user won’t have to re-key it on future site visits.
1st Party and 3rd Party Cookies Distinguished
There’s an important difference between 1st party and 3rd party cookies. If you use 1st party cookies, they’re passed to a visitor by your site, and the data generated remains with your site. But then, if you hire an independent company (such as Google with its Google Analytics program) to pass the cookie, that cookie is called a 3rd party cookie.
Privacy Concerns With 3rd Party Cookies More »
Tags: cookies, ecommerce site, google analytics